BouquetMat and online shop – new tools for optimising flower shop resources

Today’s florist industry requires entrepreneurs to introduce new solutions to manage resources efficiently, reduce business costs and reach a wider range of customers. Two ideas that could prove crucial to the development of the traditional flower shop in these challenging times are BouquetMat and online shop. Both solutions not only optimise the business, but also enable flower shops to expand their services and reach new groups of consumers.

BouquetMat – a modern approach to flower sales

The BouquetMat is an automatic machine that allows flowers and plants to be sold in places where a traditional flower shop does not have a permanent presence – in shopping malls, petrol stations, office centres and even large supermarkets. It is a machine that can operate 24 hours a day, allowing customers to buy flowers and plants at a time that is most convenient for them.

Benefits of the implementation of BouquetMat:

1. 24-hour availability: Kwiatomat operates independently of the flower shop’s opening hours, which increases product availability. Customers can make a purchase, even outside standard opening hours.
2. Reduction of operating costs: The BouquetMat does not require constant supervision, which saves costs associated with renting premises and employing additional staff. It is also a solution that helps to reduce costs associated with product wastage, as the flowers in the machines are stored in optimal conditions and the range is renewed in a controlled manner.
3. A new form of marketing: BouquetMat becomes a kind of sales outlet that acts as mobile advertising, catching the eye of potential customers who may not visit a traditional flower shop. It is also a great opportunity to offer various products there (e.g. potted plants, cut flowers in attractive compositions, bouquets for special occasions).
4. Increase in transactions: The ability to buy around the clock, located in strategic areas, gives flower shops a chance to reach new customers – those who previously did not have time to shop at a traditional flower shop.

Online shop – the key to modern sales

In conjunction with BouquetMat, you might want to consider launching an online shop, which is a great addition to your flower shop’s offering. Nowadays, online shopping has become the norm and more and more people are choosing to shop online, looking for both convenience and time savings. An online shop for flower shops is an excellent opportunity to gain new customers, increase sales and adapt to the growing expectations of the market.

Benefits of having an online shop:

1. Reaching a wider customer audience: Online sales allow you to reach customers outside your local area. A flower shop that offers online sales can easily expand to other regions and also sell flowers for special occasions such as weddings, funerals or anniversaries, where customers expect delivery to a designated address.
2. Scalability and optimisation: the online shop is a tool that allows you to manage your stock in a more transparent and efficient way. By using the right inventory management systems, excess stock can be avoided, resulting in less waste. In addition, the online sales process provides more opportunities to analyse customer data, which allows for better demand forecasting and more precise assortment management.
3. Convenient and fast order processing: The introduction of an online ordering and electronic payment system simplifies the entire purchase process. Customers can order a bouquet or plants with home delivery without having to leave the house, enhancing the shopping experience and attracting those who value comfort.
4. Marketing and offer personalisation: An online shop allows you to easily implement loyalty systems, discounts for regular customers, and personalise your offer. The ability to create promotional packages, seasonal offers or special occasion sales is a great opportunity to increase revenue and product interest.
5. Increasing sales efficiency: An online shop can support stationary sales – customers can first browse the online offer and then come to the shop to pick up the pre-ordered flowers, which also increases sales at a traditional flower shop.

Summary – How can BouquetMat and the online shop help florists?

BouquetMat and the online shop are two innovative strategies that help flower shops not only to optimise resources and reduce costs, but also to gain new customers and increase revenue. BouquetMat is a convenient and modern solution for people who want to buy flowers at non-standard hours, while the online shop opens the door to selling on a wider scale and building loyalty among customers. The combination of both tools gives flower shops the opportunity to grow dynamically, adapt to changing consumer expectations and cope with increasing competition. It is these strategies that make sense in today’s challenging times and can ensure success in the florist industry.